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IS YOUR BUSINESS JUST ANOTHER DOUGHNUT ON THE ASSEMBLY LINE?

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Imagine a metal conveyor belt, moving along at an even pace. On it, are glazed doughnuts—four across. There are hundreds of doughnuts. Each one looking exactly like the next. Your business is one of the doughnuts. How are you going to stand out so that a potential, hungry client will choose you?
A strange metaphor, I know. But it represents a reality we all face. Are you an attorney? I’m certain there are hundreds, if not thousands of attorneys in your neck of the woods. Are you an accountant, a bookkeeper, a web designer, a painter, a plumber, an electrician? Or maybe you sell products – electronics, tires, lumber, books, etc. The list goes on and on. Almost every profession has a countless number of competitors, vying for the same business. How on earth are you going to stand out from the rest of the doughnuts?
Storyteller Marketing uses clear, concise, compelling copy, coupled with unique graphics to communicate the true essence of your business and amplify the benefits of your pro…

THE SUCCESS PERCEPTION BIG COMPANIES USE TO MAKE MILLIONS

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Would you like to know the success perception big companies use to make millions? Of course you would. You could use it in your business. Well, I’m going to tell you what it is. But first, you’ll need to change your perception to believe what I’m about to say. “Perception?” you ask. What is that? What do you mean? The Merriam-Webster Dictionary defines perception as: “Our ability to see, hear, and be aware of something through our senses.” In business, you need a Business Perception. Your Business Perception supports everything you think, know, and believe about how you do business. Your most essential understanding of business success begins and ends with your perception. So, what if I asked, “Will you let me change your business perception, if it will increase your chances of business success?” Would you go along with that? Sure. Why not? Many business professionals believe that marketing, like insurance, is simply a necessary business expense. You dump a bunch of money down on mar…

THE SAME BLOG WITH A NEW THEME!

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Hi Everyone,


It's been quite a few years since I started blogging, and as one might imagine, much has changed along the way. In keeping up with these changes, I've decided it was time to refocus my attention to areas that have now taken precedence in my life, but always with WRITING as the main theme. (That hasn't changed.) The blog, as you've noticed, has taken on a new theme. The colors are brighter, and the thrust of the blog is more magical - as we say in Maine: The way life should be.

Here are just a few of the wonderful changes and additions that have taken place in my life in the past few years:

I've gotten marriedI'm finishing up a new book -my 4th - education and inspiration for the business professional (you'll be hearing a lot more about this venture in the future. I'll also be posting excerpts from the book.)I'm using my education, along with my tens of thousands of hours of writing, designing, and business experience to help business pro…

THE 3 BEST REASONS TO WRITE SHORT STORIES

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THE 3 BEST REASONS TO WRITE SHORT STORIES
Reason 1: Authors have the capability to alter lives. It’s only through fiction that one can understand reality. What does that mean? Stories are catalysts in defying the natural laws of gravity. Readers, as if on a magic carpet ride, are lifted to a higher level of awareness where the unclear suddenly becomes obvious. A story’s thematic resonance has the power to change paradigms, shift priorities, and offer clues to help solve the mysteries of life.
            Reason 2: The act of sharing thoughts and imagination through story indicate your recognition that all living creatures are united in the indisputable triptych of being­—birth, life, and death, regardless of geographic location, monetary solvency, education, race, and creed.
            Reason 3: A recent article in the Wall Street Journal titled, Why Good Storytellers Are Happier in Life and in Love, states, “Storytelling is one way couples bond when a relationship is young.” It goe…

THINK (-OUTSIDE) WITHOUT THAT FREAKIN’ BOX

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“Discovery consists of seeing what everyone else has seen and  thinking what nobody has thought.”
—Albert Szent-Gyorgyi (1893-1986)     Hungarian physiologist
Here's a post that focuses on the value of thinking outside without the freakin' box: List all the ways that these words relate: Sand, Hand, And, Wand, Land Yes, there is the obvious—all the word contain the word ‘and.’ What else? Here’s a hint: Stack the words differently. Sand Hand And Wand Land
Notice anything? No? Here’s another hint: Your grandma wears one. Get it yet? No? Okay then, let’s copy the first letter of each word and see what we have.
S – H – A – W – L             Since childhood, you’ve been taught to recognize patterns. Our brains look for patterns. You’ve been programmed to think in patterns. It’s therefore understandable that when you looked at the words above, you immediately recognized the apparent relationships among them. The ‘and’ word stood out and eclipsed all else. The solution was solved, your brain…

LIVE AND WRITE WITH DISTINCTION

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“One sees clearly only with the heart. Anything essential is invisible to the eyes.”.
—Antoine de Saint-Exupery (1900-1944) French writer and aviator; from The Little Prince
As a adjective, distinction is a word seldom used today to describe a person’s character. As a verb, it is seldom seen. Look around. Cultural similarities, predictable behavior, and conventional attitudes snuggled together within the walls of shopping malls across the country are perfect examples. Brand has replaced handmade specialty products. More and cheaper has replaced less and finer. Moreover, we’ve lost the insistence that our leaders, writers, entertainers, manufacturers, and neighbors bear the banner of distinction. There is safety in numbers and it remains easier and far more secure for a writer to travel the path of the unadventurous than to journey down the road less traveled. That’s not to say that every writer is living a life of cowardly indifference. No one would argue that life is anything but a str…

INTERVIEW WITH JO SPARKES - SCRIPTWRITER, SPORTS WRITER, AUTHOR, TEACHER, & MORE

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This is my fifth interview with a co-author of the new Sci-fi and Fantasy anthology, Reality Glitch:11 Sci-fi & Fantasy Stories by Authors From Around the World. Today I am excited to have with us multi-talented writer, Jo Sparkes.
Hi Jo!
Hi Gerard.
I’m excited you’re here, and I’m eager to have my readers get to know you and the variety of your work.
I'm going to begin by giving everyone the scope and range of your talent.

Jo's work includes scripts for Children's live-action and animated television programs, a direct to video Children’s DVD, commercial work for corporate clients, and a feature writer on ReZoom.com, where one of her subjects landed the website’s ‘Man of the Year’ award.  As a contributing writer for the Arizona Sports Fans Network, where she was called their most popular writer, she garnered popularity with her humorous articles, player interviews and game coverage. Jo was unofficially the first to interview Emmitt Smith when he arrived in Arizona to play …